Legal

Copyright

Ownership

All content published on this Blog — including but not limited to articles, opinions, analysis, written copy, design, graphics, and the selection and arrangement of content — is the original work of Jason Hopkins and is protected by copyright under the Copyright, Designs and Patents Act 1988 and applicable international copyright law.

Copyright © 2026 Jason Hopkins. All rights reserved.

The Jason Hopkins name and brand

The name "Jason Hopkins", the associated logo, and any associated marks are the intellectual property of Jason Hopkins. They may not be used in connection with any product, service, or publication without prior written permission.

Permitted uses

You may:

• Share links to articles on this Blog on social media, in newsletters, or other publications, provided the link credits this Blog as the source.
• Quote brief passages (up to approximately 50 words) from articles for the purposes of commentary, criticism, or review, provided the source and author are clearly attributed with a link back to the original article.
• Print or download a single copy of any page for your own personal, non-commercial reference.

Prohibited uses

Without prior written permission from Jason Hopkins, you may not:

• Reproduce, republish, or redistribute any article or substantial portion of content from this Blog, whether in print, digital, or any other medium.
• Use any content from this Blog for commercial purposes, including but not limited to incorporation into paid products, training datasets, AI/ML model training, or commercial publications.
• Remove, alter, or obscure any copyright, attribution, or other proprietary notices.
• Represent any content from this Blog as your own work.

AI and machine learning

The content on this Blog is expressly excluded from use in the training of artificial intelligence, machine learning, or large language models without the explicit prior written consent of Jason Hopkins. This includes web scraping, automated crawling, or any systematic extraction of content for the purpose of model training or data compilation.

Requesting permission

To request permission for any use not covered above, please get in touch via the contact page. I am generally happy to discuss licensing for legitimate uses.

Disclaimer

Nature of content

This Blog contains articles, opinions, commentary, and professional perspectives on UX design, product design, design leadership, and related topics. All content is published in good faith and represents my personal views and professional experience at the time of writing.

The content on this Blog does not constitute professional advice. It is intended for informational and thought leadership purposes only. Nothing published here should be relied upon as a substitute for tailored professional, legal, financial, or technical advice specific to your situation or organisation.

Accuracy and currency

Whilst I make every reasonable effort to ensure that information published on this Blog is accurate and up to date at the time of publication, the field of UX and digital design evolves rapidly. I make no representations or warranties — express or implied — as to the completeness, accuracy, reliability, suitability, or availability of any content on this Blog.

Articles are dated at the time of publication. Older articles may not reflect current best practice, tools, or standards. I am under no obligation to update previously published content, though I may choose to do so.

Limitation of liability

To the fullest extent permitted by law, Jason Hopkins excludes all liability for:

• Any loss or damage arising from reliance on content published on this Blog.
• Any indirect, consequential, or incidental loss, including loss of data, revenue, profit, or business opportunity.
• Any technical issues, interruptions, or errors affecting access to this Blog.
• The content, accuracy, or practices of any third-party websites linked to from this Blog.

This limitation does not exclude liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under applicable law.

External links

This Blog may contain links to third-party websites. These links are provided for your convenience and information only. I do not control, endorse, or take responsibility for the content, privacy practices, or reliability of any third-party site. The inclusion of a link does not imply any recommendation or approval.

Availability

I aim to keep this Blog accessible at all times but cannot guarantee uninterrupted availability. I reserve the right to suspend, withdraw, or modify the Blog at any time without notice and without liability.

Terms of website use

Acceptance

By accessing and using this Blog, you confirm that you accept these terms of use and agree to comply with them. If you do not agree, please do not use this Blog.

Permitted use

This Blog is made available for personal, informational, and professional development purposes. You may use it to read, share, and engage with content in a lawful and respectful manner.

Prohibited conduct

When using this Blog, you must not:

• Use the Blog in any way that violates applicable local, national, or international law or regulation.
• Transmit any unsolicited commercial communications (spam).
• Attempt to gain unauthorised access to any part of the Blog, its hosting server, or any connected systems.
• Introduce viruses, malware, trojans, or other malicious or technologically harmful material.
• Conduct denial-of-service attacks or any automated scraping that places unreasonable load on the server.
• Misrepresent your identity or affiliation when engaging with this Blog or its author.
• Use the Blog in a way that could damage, disable, or impair its operation or reputation.

Breaches of these prohibitions may constitute a criminal offence under the Computer Misuse Act 1990. Any such breach will be reported to the relevant law enforcement authorities.

Linking to this Blog

You may link to any page on this Blog provided you do so in a way that is fair and lawful and does not damage or exploit the reputation of Jason Hopkins. You must not:

• Frame this Blog within another website without written permission.
• Imply any form of association, approval, or endorsement from Jason Hopkins where none exists.
• Establish a link from a website you do not own or have permission to use.

Comments

Where comment functionality is enabled, any comment you submit must be respectful, lawful, and relevant. I reserve the right to remove any comment that is offensive, defamatory, misleading, spam, or otherwise inappropriate, without notice or obligation to explain.

By submitting a comment, you grant me a non-exclusive, royalty-free licence to display that comment on this Blog.

Changes to these terms

I may revise these terms at any time by updating this page. You are expected to check this page periodically. Continued use of the Blog after changes constitutes acceptance of the revised terms.

Governing law

These terms of use, and any dispute arising from or related to them, are governed by and construed in accordance with the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Privacy policy

This section explains how Jason Hopkins collects, uses, and protects personal information when you visit this Blog. It complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

4.1 Who we are

The data controller for this Blog is:

As a sole individual operating a personal blog, I voluntarily comply with UK GDPR principles as best practice.

4.2 What data we collect

Data you provide directly

This Blog does not operate a contact form. If you contact me via LinkedIn or my portfolio site, data you provide is subject to those platforms' own privacy policies. If comments are enabled and you leave one, WordPress collects your name, email address, optional website URL, and comment content. Your email address is never displayed publicly.

Data collected automatically

When you visit the Blog, the hosting server and any active analytics tools may collect:

• Your IP address (anonymised where possible)
• Browser type, version, and operating system
• Pages visited and time spent on them
• Referring URL (how you arrived at the site)
• Date and time of visit

This data is used solely to understand how the Blog is used and to improve it. It is not used to identify you personally.

4.3 How we use your data

Purpose	Data used
Operating and maintaining the Blog	Server logs, IP address
Understanding how the Blog is used	Analytics data (anonymised)
Preventing spam and security threats	IP address, browser data
Displaying and moderating comments	Name, email, comment content
Complying with legal obligations	Any data required by law

I do not use your data for marketing, sell it to third parties, or use it for automated decision-making or profiling.

4.4 Legal basis for processing

• Legitimate interests (Article 6(1)(f)) — operating the Blog, security monitoring, and analytics.
• Consent (Article 6(1)(a)) — for non-essential cookies, obtained via the cookie notice before they are set.
• Legal obligation (Article 6(1)(c)) — where required by law.

4.5 Cookies

Strictly necessary

Cookie	Purpose	Duration
wordpress_*	WordPress session management (only if logged in)	Session
he_theme	Remembers your dark/light mode preference	1 year

Analytics (optional, consent required)

Cookie	Provider	Purpose	Duration
_ga, _ga_*	Google Analytics	Tracks unique visitors and usage patterns	2 years
_gid	Google Analytics	Distinguishes unique visitors (short-term)	24 hours

You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout. To manage cookies via your browser, visit allaboutcookies.org.

4.6 Third parties

Third party	Role	Privacy policy
Namecheap	Web hosting	View
Google Analytics	Website analytics (if enabled)	View
Google Fonts	Loads the Inter typeface; your IP may be sent to Google	View
WordPress.org	Blog software (self-hosted)	View
Gravatar	Commenter avatars (if comments enabled)	View

I do not sell, trade, or transfer your personal data to any other third parties.

4.7 Data retention

• Server logs — up to 30 days, then deleted by the hosting provider.
• Analytics data — up to 26 months within Google Analytics.
• Comments — retained indefinitely as part of published content, unless you request deletion.
• Dark mode preference cookie — up to 1 year in your browser.

4.8 Your rights

Under UK GDPR you have the right to:

• Access — request a copy of the personal data held about you.
• Rectification — ask me to correct inaccurate data.
• Erasure — ask me to delete your personal data where there is no compelling reason to retain it.
• Restriction — ask me to restrict how I use your data in certain circumstances.
• Portability — request your data in a machine-readable format (where processing is consent or contract-based).
• Object — object to processing based on legitimate interests.

To exercise any right, contact me via the contact page. I will respond within one month as required by UK GDPR.

You also have the right to complain to the Information Commissioner's Office (ICO):

4.9 International data transfers

Some third-party services (such as Google Analytics) may transfer and process data outside the UK and EEA. Where this occurs, appropriate safeguards are in place, including standard contractual clauses and adequacy decisions. Google operates under the EU–US Data Privacy Framework.

4.10 Security

Reasonable technical and organisational measures are in place to protect personal data, including HTTPS encryption, regular software updates, strong access controls, and reputable hosting. No method of internet transmission is 100% secure, and absolute security cannot be guaranteed.

4.11 Children

This Blog is not directed at children under 13 and I do not knowingly collect their personal data. If you believe a child under 13 has provided data, please contact me and I will delete it promptly.

4.12 Changes to this policy

I may update this privacy policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the Blog after changes constitutes acceptance of the updated policy.

4.13 Contact

For any questions about this legal page or how your data is handled: